JUNITTI

BRANDING | LOGO | CATALOGUE DESIGN | PHOTOSHOOT

This branding is a love letter to my mom and her work. She is an amazing knitter working with natural fabrics. I decided to create a fashion brand concept for her as a birthday gift to show how much I appreciate her work and passion.

Circle and line symbols stands for skein and crocheting needle, and “JUNITTI” is a compilation of my mom’s name and words “knitting” and “unity”.